Imagine yourself in the tube and, all the sudden, a Polar Bear enters?!?

The new dramatic crime tv serie of Sky Atlantic, Fortitude, was promoted in the London subway using a Polar Bear replica.
http://rack.0.mshcdn.com/media/ZgkyMDE1LzAxLzI4L2FiL3BvbGFyX2MuOWE3YzkuanBnCnAJdGh1bWIJOTUweDUzNCMKZQlqcGc/a458fc90/5ff/polar_c.jpg
Photo: David Parry/PA Wire

It took them six weeks to build it, with 60 different types of materials and 19 hollywood specialists.
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Photo: David Parry/PA Wire

It can even climb stairs.
http://rack.3.mshcdn.com/media/ZgkyMDE1LzAxLzI3L2IzLzE1NzU2NzUxMDk0LjMxMmQzLmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/4d34517f/36f/15756751094_7f21e35c59_k-640x426.jpg
Photo: David Parry/PA Wire

Crossed one of the Thames bridges.
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Photo: David Lewis

Paul Royall made a vine of the beast!
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Here a promotional video of the serie.

Now we ask, how much did the bear pay to ride the tube? With all that weight, it should be 6 or 7 times the ordinary ticket.